MILLION MILE MONTH NEWS!

March 9, 2014 – Austin American Statesman – By Pam LeBlanc – Million Mile Month encourages participants to log exercise during April – Be one in a million.

If you’ve been paying any attention, you know America continues to gain weight.

More than a third of Texas children are overweight or obese, and lately we’ve learned that even regular runners who spend long stretches of the day glued to their computers are at risk of what’s being called “sitting disease.”

So get up.

Need some motivation? The folks at Cyberways and Waterways, a nonprofit organization dedicated to children’s health and wellness, have created Million Mile Month, a one-month challenge that encourages Central Texans to move a collective 1 million miles during the month of April.

“This issue of changing behavior is tough,” says founder Steve Amos, whom I spotted recently at a Born to Run workout group.

It takes just 18 days to establish a habit, Amos says. So by encouraging the city to come together as a community for one month to swim, bike, run, do yoga or otherwise exercise, the program hopes to make a difference.

Participants can register and report their miles at MillionMileMonth.org. The website includes a ticker that tracks the total number of miles logged community-wide and individual statistics. There’s a leader board, too, and you can check to see how many calories you’ve burned.

The goal is to get at least 75,000 people, including employees at large and small businesses, government agencies, schools and nonprofit organizations, to participate. “It’s not just for the fit, but also those for whom walking around the block or up the stairs is a big deal,” Amos says.

So far, CapMetro, AMD, Intel, Samsung, Silicon Labs, the city of Austin, the Austin Parks and Recreation Department, Austin Public Library, Texas A&M University School of Rural Public Health, Austin Independent School District, the American Diabetes Association of Austin and Easter Seals Central Texas have signed on.

“You can be a fitness millionaire,” Amos says. “It’s a fund-raiser that burns calories instead of consumes them.”

Four registration levels are available: Free, $10, $25 or $45. There’s a fund-raising option, too. Organizers hope to raise $1 million for Easter Seals, the American Diabetes Association and Cyberways and Waterways programs such as Green Ribbon Schools and Healthivores.

For more information or to register, go to millionmilemonth.org or email contact@millionmilemonth.org. The event begins with a kickoff walk April 1.

Posted on by CW Blog in Million Mile Month, MMM News & Media

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